Dr. Guy Mor
CEO
Coach and educator Guy assumed the role of the national coach for the Israeli Pankration team from 1999 to 2004, a tenure marked by Israeli athletes clinching five gold medals at world championships and securing further titles at European championships. Guy also held the position of president of the European Union of Pankration between 2000 and 2004, while also serving as a world vice president. In his own athletic pursuits, Guy engaged in competitive karate, achieving third place at the 1995 Canadian Open Kubota Cup. His research interests encompass coaching science, martial arts, and sports management.